The Current State of Ad Security

Posted

July 5, 2023

Ad Security

Reports

Writen by:

Boltive

Of the billions of impressions gathered at the beginning of 2023, here are the key takeaways from this report:

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• The use of categorizing threats will help in monitoring the prevalence and response to unwanted ads.
• Top three block types in the Malicious category.
• Top three block types in the Sensitive category.
• The Custom category makes up over 25% of total blocks meaning that customers are considerably leveraging the ability to customize their users’ experience by only presenting ads that are appropriate to the domain.
• Be sure your own users’ experiences are not being affected by any of these categories by utilizing the proper technology to keep up with the evolving Threat Actor tactics especially as we approach high season for unwanted ads.

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Download the full report below.

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