Consumer Reports and Boltive partnered to examine the data practices of ten health-related sites, focused on the use of that data for advertising. We collected and examined site cookies, advertising content, metadata, and privacy policies for evidence of collection and sharing to answer the central research questions: Are health websites sharing personal or sensitive data? Do consumers have the ability to control this sharing?
On the whole, it seemed that despite new health privacy protections in state laws, many health-related sites we examined shared data with third parties, often without easy-to-use controls. We end with recommendations for regulators and businesses on closing loopholes and prioritizing data minimization. Download and read the full report below.
Boltive Launches New Product Ad Monitor: Revolutionizing Ad Insights with AI-Powered Discovery Engine
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Text LinkIAPP GPS - Our Thoughts, Part 2: What Regulators Want Us To Do – The Value of Proactivity
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Text LinkIAPP GPS - Our Thoughts, Part 1: What Regulators Want Us To Know – Busting Common Myths
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Text LinkPrioritizing Children's Privacy: Strategies for Ethical Advertising and the Use of AI
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Text LinkBusiness Ninjas Podcast - Secure Protection for Advertisers Against Invasive Media
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Text LinkBoltive and Slalom Consulting Join Forces to Bolster Data Privacy: A Powerful Alliance Against Emerging Risks
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Text LinkAutomating Threat Detection: How Boltive is Harnessing Artificial Intelligence to Reshape Ad Security
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Text LinkForbes Article - The Privacy Prescription: Rules Restricting Health Data Use And How To Employ More Holistic Security Measures
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Text LinkOur CEO, Dan Frechtling, featured on Leadership Live podcast with Daphna Horowitz
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Text LinkWhy Data Privacy is Being Overhauled in 2023: Dan Frechtling featured on the Security Weekly Productions podcast
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Text LinkOur Director of Product, Christine Desrosiers, discusses the current state of Ad Tech with Brand Safety Institute
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Text LinkGeekwire wrote about the heartening link that brought our CEO and CFO to Boltive.
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