Last year, we sat down with Rick Arney, Board member of Californians for Consumer Privacy (CCP), and co-author of both the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), to gain expert insight into the inner workings of the CPRA.
With less than a year to go before CPRA is enforced, here is the second half of our interview with Rick where he shares pertinent information for both consumers and entities who are subject to CPRA regulations.
Q: How can companies best prepare to be compliant with CPRA?
A: I think companies need to be very comprehensive in assessing what information they're collecting, where it’s going, and how it can be secured. Many companies I’ve worked with are surprised when they find out information they didn’t even know they were collecting or passing onward to others. At each step of the way, a company should consider what a consumer would think about how information is being collected, passed onward and stored.
Q: What is your personal take on CPRA and the situations surrounding it?
A: I’m gratified to have been a co-author of CCPA and CPRA, to see it come to fruition. I’m excited about the prospects in an economy that is more focused on privacy being a good business practice. I think privacy has been an under-appreciated civil right, and now people are waking up to the fact that they have this right and they can use CPRA to assert it. CPRA is giving users the tools they need, and they can use those tools if they want to keep their personal information private and secure.
Q: Is there anything we haven’t discussed that you would like to share?
A: I would urge consumers to learn about your rights under CPRA. You now have some of the strongest tools in the world to allow you to know what a company has collected on you and allow you to stop a company from selling that information. Have a look!
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